Being found by the 'don't know you' customer who has identified a need you can fulfill can be a powerful tonic!

SEO/PPC - Search Engine Visibility

Contrary to popular belief, there is no definitive guide on web promotion, improving the position of your web site in the major search engines and directories is an ongoing process. The reason for this is simple - the Internet is growing faster than the search engines can keep up with, unscrupulous organisations are spamdexing and the business of online marketing is becoming more competitive. As a result, the rules change... regularly.

Keyword research

Our research will identify the most appropriate key words for both organic optimisation and Pay Per Click campaigns.

We have access to a wealth of data from the companies that provide the main search engines. Analysis of this information will allow us to identify the most relevant search terms for your business and estimate what potential traffic exists for those search terms. Our business experience often allows us to identify and take advantage of great opportunities for clients that had previously not occured to them.

Keyword Selection

Once the initial keyword research is completed we will work with you to identify the keywords that the web promotion campaign will focus on.

Sometimes it is appropriate to run an organic optimisation campaign

Organic Optimisation

Organic search engine optimisation is the process of configuring your web site to achieve good ranking positions for your selected search terms.

Tinlegs have always taken an ethical approach to web site optimisation. We understand how search engines choose to present search results and we understand what is required to feature highly within their results. An ethical approach to search engine optimisation means that it is unlikely that our site positions will suffer when search engines change their rules, ensuring long term visibility.

We can make modifications to your web site directly or we can work in conjunction with your existing developers in which case we will provide the information required to optimise the web site in a schedule which can be applied by your developers.

Results can be achieved quite quickly however greatly improving visibility is generally not something that can be done overnight. It is important that this part of your overall web strategy is addressed at the earliest opportunity

Pay Per Click Campaigning

TInlegs create and manage Pay Per Click campaigns on behalf of clients. The campaigns include Google Adwords, Yahoo/Overture and Espotting. These three Pay Per Click (PPC) systems cover the majority of UK and international search engines and directories.

Unlike the majority of our competitors Tinlegs charges fixed monthly management fees as opposed to a percentage of the PPC monthly spend. We are focused on obtaining the best return on investment for our clients rather than focusing on increasing monthly spend for the sake of commissions.

On the face of it, PPC campaigns can be set up fairly easily but there is a big difference between running a PPC campaign, and running an EFFECTIVE PPC campaign. With have a track record of producing profitable results for clients. Each campaign is managed personally. We don't simply rely on computers to run the campaigns, we use computers to assist US in campaign management.

Many advertisers spend far more than they need to in obtaining sales/enquiries through PPC campaigns.

Statistical analysis and reporting

Once your site is live we will produce an initial report which includes your current positions for the selected phrases.

You will be allocated a private area viewable only by yourselves and with username and password access. All your reports, dependent upon the scope of your campaign, will be posted to your area and you will be emailed when a report is posted.

All information, including LiveStats access (if hosted with Orbit), will be in this area. Your account manager will discuss the ongoing campaign with you on at least a quarterly basis.

Competitor Analysis

This includes a study of the HTML code of your competitors (specified by the client) to help identify the key phrases your competitors target. This will help you finalise your preference of key phrases and reach the target set for Search Engine Marketing purposes.

keywords/phrases you may wish to discuss further with us related to this topic:

Organic SEO | Sponsored Links | Google | Yahoo | Cost Per Click | Impressions | Analytics | Optimisation | Conversions | ROI (Return on Investment) | Maximum Bids | Trends | Realtime Marketing |